A selection of what we're reading this week. Get comfortable and dive in!
Product + Promotion + Price: a formula for attracting younger audiences. NYC Ballet is finding the mix that works for them. (apnews.com)
Do you need a Fractional leader? Hiring a part-time fundraising coach or 'fractional' Chief Development Officer is often a great way to develop your fundraising capacity outside of a major campaign or project. (Harvard Business Review)
Gen Z is seeking out IRL experiences, be it dating or book clubs. Arts organizations are perfectly positioned to design programs that meet this growing demand. (Bloomberg) and (The Guardian)
Over the course of 13 years, David B. Devan fearlessly led Opera Philadelphia, guiding the company through a period of artistic experimentation and financial growth. Devan's leadership has been remarkable despite the challenges facing the opera world. He has successfully connected opera to contemporary culture, bringing diverse talent onstage and behind the scenes, and presenting works in nontraditional venues to reach new audiences. In a rapidly changing world, it is essential for any organization, especially in the arts, to evolve and innovate to ensure survival and growth. (The Philadelphia Enquirer)
For most organizations, focusing on major gifts just makes sense, given the trends. That said, there are smart ways to grow your community of support and welcome more people into advancing your mission, be it through crowdfunding, a well conceived and executed volunteer program, or other ways that connect people with your cause. (Vox)
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